Marketing is crucial in the success of any business. It is key in reaching your target audience hence how you choose to approach it can make or break your business.Overtime we have seen businesses adopt numerous marketing methods in order to attract more customers. In the beginning, many relied on word of mouth and with the introduction of print media, we slowly saw the shift towards leaflets, brochures, newspaper adverts, billboards etc. With the emergence of new technologies specifically electronic media, many companies have switched gears and are investing more in radio and TV ads in order to reach more people. In addition, with the rise of various social media platforms such as instagram ,more brands are leaning towards other marketing methods such as influencer marketing to reach their target audience.
With all the numerous ways of reaching your target audience Bulk SMS marketing still remains among the top. According to Communications Authority of Kenya , Kenya has reached 100% mobile penetration. Among those only 22% have internet access. Therefore if you were to pick either Bulk SMS or Email marketing one should opt for Bulk SMS as every mobile phone has the capability of receiving an SMS with or without internet connection. Statistics show that only 23% of people open their Emails as compared to the 98% for SMSs. For example, if you are launching a 7 day marketing campaign where time is crucial, Bulk SMS marketing would be the way to go as you can be assured your message shall be opened by the receiver in time as studies show mobile users open their messages within 8 seconds after receiving them.
Taking all this into consideration, partnering with a trusted Bulk sms provider like Mobipoll will enable you to surpass your competition and remain ahead of the curve. We cater for all types of clientele be it large cooperates or SMEs. Subscribe to our services today by emailing us at info@mobipoll.co.ke or call +254799161547
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